All news and insights from plugilo and its partners.

Original Knowledge Instead of Data Copies: plugilo Introduces the Trusted AI Advisory Alliance

September 16, 2026
At ECR iN MOTiON 2026 in Bonn, the technology company shows how manufacturers protect their brands against false information and bring their released product knowledge consistently to the point of sale with the AI advisor pluggy. Together with GS1 Germany, plugilo is working on a proof of concept with GTIN-identified...

How Companies Retain Control of Their Brands in the AI Era, or:

September 11, 2026
Reliable AI advisory starts with original data. plugilo, for example, transforms product master data into intelligent Cards and uses them to train bots as digital advisors. This allows knowledge to flow directly from the data owner through resellers to the point of sale. We asked founder and CEO Michael Mohr...

plugilo at ECR iN MOTiON 2026 - From GTIN to AI advice – and direct customer connections.

September 7, 2026
Product data becomes a digital employee: pluggy advises, recommends and sells using brands’ first-hand product knowledge....

Successful IFA Appearance: plugilo Brings AI Advisory to the Channel

September 4, 2026
plugilo showcased trusted AI advisory at IFA, with pluggy turning manufacturers’ original product knowledge into intelligent recommendations, strengthening retail partners, improving customer advice and creating new sales opportunities....

Real Brand Data for Every AI Advisory

August 21, 2026
Thomas Fell (GS1 Germany) and Michael Mohr (plugilo) on the end of data copies and the truth layer of AI under the control of the brands....

küchennews and KÜCHENhandel Bring Trusted Industry Knowledge into AI-Powered Advisory

July 13, 2026
Cooperation with plugilo connects editorial expertise and authorised manufacturer data for retailers, kitchen studios and planners...

Organize with Teams

June 29, 2026
plugilo Teams is officially coming, giving you a private, permission-based space to organize, share, and discuss content directly around your Cards and Stacks. Plus, the new Edit Card feature gives content owners full control to update titles, refresh cover images, and fine-tune how their content appears....

Start Chats From Your Content

June 15, 2026
Chat Messenger is now front and center in plugilo, letting you discuss cards and stacks directly without switching back and forth. We’ve also moved the main menu to the top header for a cleaner layout and faster, one-tap access to everything....

plugilo at Computex Taipei: Trusted AI Advisory for Global OEMs

June 1, 2026
plugilo is present as a visitor at Computex Taipei to meet OEMs and show how official product knowledge can become trusted AI advisory across global sales channels, partner shops, apps and buyer journeys....

plugilo Brings Product Data Together “Tinder for Data”

May 27, 2026
Founded by industry veteran Michael Mohr, plugilo is transforming product data management by creating a centralized platform that collects, standardizes, and distributes manufacturer-certified product information. Powered by AI and automation, the platform integrates data from multiple sources and formats, ensuring consistent, real-time product information across distributors, retailers, online shops, and...

The trust economy

May 19, 2026
Latos and plugilo help regional AI clusters turn infrastructure into real business value: Latos provides the data-centre foundation, while pluggy adds a trusted AI advisory layer that makes company knowledge structured, usable and decision-ready....

Küche Schweiz and plugilo launch cooperation for the next generation of digital kitchen advisory

April 23, 2026
With pluggy, the Trusted AI Advisory Agent, member companies of Küche Schweiz gain access to a new form of structured, trustworthy product advisory — directly at the POS, POI, in the shop, and on the product page....

Discover the news from plugilo

Original Knowledge Instead of Data Copies: plugilo Introduces the Trusted AI Advisory Alliance

September 16, 2026
At ECR iN MOTiON 2026 in Bonn, the technology company shows how manufacturers protect their brands against false information and bring their released product knowledge consistently to the point of sale with the AI advisor pluggy. Together with GS1 Germany, plugilo is working on a proof of concept with GTIN-identified...

plugilo at ECR iN MOTiON 2026 - From GTIN to AI advice – and direct customer connections.

September 7, 2026
Product data becomes a digital employee: pluggy advises, recommends and sells using brands’ first-hand product knowledge....

Successful IFA Appearance: plugilo Brings AI Advisory to the Channel

September 4, 2026
plugilo showcased trusted AI advisory at IFA, with pluggy turning manufacturers’ original product knowledge into intelligent recommendations, strengthening retail partners, improving customer advice and creating new sales opportunities....

Real Brand Data for Every AI Advisory

August 21, 2026
Thomas Fell (GS1 Germany) and Michael Mohr (plugilo) on the end of data copies and the truth layer of AI under the control of the brands....

plugilo at Computex Taipei: Trusted AI Advisory for Global OEMs

June 1, 2026
plugilo is present as a visitor at Computex Taipei to meet OEMs and show how official product knowledge can become trusted AI advisory across global sales channels, partner shops, apps and buyer journeys....

Küche Schweiz and plugilo launch cooperation for the next generation of digital kitchen advisory

April 23, 2026
With pluggy, the Trusted AI Advisory Agent, member companies of Küche Schweiz gain access to a new form of structured, trustworthy product advisory — directly at the POS, POI, in the shop, and on the product page....

plugilo and api.de launch a new AI Advisory solution for the IT channel

March 28, 2026
Starnberg, March 24, 2026 – plugilo and the IT distributor api.de are launching a new generation of digital product advisory together. At the center of this initiative are an AI-powered product search and an AI Advisory Bot that not only helps dealers find the right products faster, but also supports...

Guggen Mountain integrates plugilo and embraces the open standard for saving and sharing

March 28, 2026
Berlin, March 10, 2026 – Guggen Mountain has integrated the plugilo plug into its online shop. This allows customers to save products directly on the product page with plugilo, organize them clearly, and share them with others. With this step, the shop becomes one of the early providers in its...

LC-Power x plugilo - Press Release

January 22, 2026
LC‑Power is now using plugilo plug‑it on its official manufacturer website, taking a decisive step toward verified, real‑time product information. The goal of the integration is to provide manufacturer‑certified product content as standardized Cards that not only work on the brand website, but can also be systematically distributed across the...

plugilo and Littlebit Align on Content‑First Go‑to‑Market Strategy

January 18, 2026
plugilo and Littlebit have completed an intensive and highly constructive strategic exchange, aligning on a clear go‑to‑market approach for the first half of 2026. The discussion focused on accelerating adoption through trusted content, certified product data, and close collaboration with leading manufacturers....

Inter‑Tech Integrates plugilo’s plug‑it System

January 18, 2026
Inter‑Tech Elektronik Handels GmbH, active in the European market since 1996 and known for PC cases, power supplies, and 19” server and storage chassis, has integrated plugilo’s plug‑it system and now provides official product information through standardized plugilo Cards....

Home

December 6, 2025
We’re excited to share a major milestone: the plugilo Shopify plugin is officially approved and live on the Shopify App Store. Store owners can now install, connect, and activate plugilo in minutes!...

Be the first to know insights and feature releases from plugilo.

Organize with Teams

June 29, 2026
plugilo Teams is officially coming, giving you a private, permission-based space to organize, share, and discuss content directly around your Cards and Stacks. Plus, the new Edit Card feature gives content owners full control to update titles, refresh cover images, and fine-tune how their content appears....

Start Chats From Your Content

June 15, 2026
Chat Messenger is now front and center in plugilo, letting you discuss cards and stacks directly without switching back and forth. We’ve also moved the main menu to the top header for a cleaner layout and faster, one-tap access to everything....

Cards & Stacks as a New Knowledge Primitive

January 22, 2026
Why decisions need building blocks - not endless content streams....

What “Source of Truth” Really Means in Commerce Data

January 22, 2026
Why copied data creates risk — and why owner‑controlled master data is the only sustainable foundation....

Organizing Information for a World of Live Objects

December 14, 2025
The internet was built on pages and copies. plugilo is built for something fundamentally different: a world of live, owner-controlled objects....

Get to know what our partners say about us!

How Companies Retain Control of Their Brands in the AI Era, or:

September 11, 2026
Reliable AI advisory starts with original data. plugilo, for example, transforms product master data into intelligent Cards and uses them to train bots as digital advisors. This allows knowledge to flow directly from the data owner through resellers to the point of sale. We asked founder and CEO Michael Mohr...

küchennews and KÜCHENhandel Bring Trusted Industry Knowledge into AI-Powered Advisory

July 13, 2026
Cooperation with plugilo connects editorial expertise and authorised manufacturer data for retailers, kitchen studios and planners...

plugilo Brings Product Data Together “Tinder for Data”

May 27, 2026
Founded by industry veteran Michael Mohr, plugilo is transforming product data management by creating a centralized platform that collects, standardizes, and distributes manufacturer-certified product information. Powered by AI and automation, the platform integrates data from multiple sources and formats, ensuring consistent, real-time product information across distributors, retailers, online shops, and...

The trust economy

May 19, 2026
Latos and plugilo help regional AI clusters turn infrastructure into real business value: Latos provides the data-centre foundation, while pluggy adds a trusted AI advisory layer that makes company knowledge structured, usable and decision-ready....

AI Adviser and Digital Product Cards: How plugilo is solving the data quality challenge

April 17, 2026
With another investor on board and new features for the Plugilo platform, DCI CEO Michael Mohr and distribution expert Michael Urban now aim to target the mass market....

Plugilo aims to conquer the mass market with a new investor.

April 1, 2026
With another investor on board and new features for the Plugilo platform, DCI CEO Michael Mohr and distribution expert Michael Urban now aim to target the mass market....

Littlebit and plugilo launch partnership

February 6, 2026
Working with product data in an automated way? Difficult. That is the conclusion reached by distributor Littlebit. Together, plugilo and the Swiss wholesaler are working on an innovative solution to a problem that has no real lobby in the channel. The master of data wants to change that....

The plug-in for a better shopping experience

January 22, 2026
Effective immediately, LC-Power is using the plugilo plug-in on its own manufacturer website, thereby specifically strengthening the quality and consistency of its digital product communication. The goal of the integration is to provide manufacturer-verified product information as standardized, verified cards that can be used throughout the entire sales chain —...

Focus on Data Quality: Littlebit and plugilo cooperate to improve product data

January 21, 2026
Distributor Littlebit Technology and the data platform plugilo are working on a solution to improve product data. The solution uses an AI-supported central database in which data is collected, standardized, and normalized....

Littlebit plugilo Partner

January 19, 2026
Littlebit Technology is collaborating with Plugilo, a start-up, on a central data platform for ICT products. This platform will eliminate incorrect and outdated product data through automation and manufacturer validation....

30 Years of Api: Company Founder Presents New Plans

October 1, 2024
More than 100 exhibitors and 1,500 guests attended distributor Api’s in-house trade show last Friday. Founder Achim Heyne, once less at home on stage, now appears all the more engaged with videos and networking. In his two new projects, he is relying on the power of community....

api CEO on the cooperation with plugilo: “The thing with the plug is cool”

September 19, 2024
Michael Urban, president of worldwide technology solutions distribution at Synnex, talks with CRN about the merger of the distribution giant with behemoth Tech Data and its impact on competition, the programs, and the people on both sides....
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